We are all familiar with the internet and, more than likely, all of us use it in some way or another, from our computers, tablets, smart phones, to now even in our cars. In the past couple of years, all the things that connect us via the internet has been given a name – “The Internet of Things (IoT).” IoT is defined as an environment in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. Thus, everything we do is connected in one way or another.
Some interesting facts about IoT include that it started 16 years ago; experts estimate that by 2020, 90% of cars will be connected to the Internet; and by 2018, mobile data traffic will exceed 15 Exabytes—that’s 12.7 million years of online video streaming per month. Some other interesting statistics are shown below.
What’s even more interesting to me is that there is only a portion of the tools we currently use that are connected. In the years to come, there is nothing that won’t be connected through the internet.
Because there seems to be no limit to what can be done with information found on the internet, the Internet of Things makes the world an oyster for marketers. Some have a clear vision—to create a world where every object—from jumbo jets to sewing needles—is linked to the Internet.” There are even cities being created that are totally connected to the Internet of Things which will provide marketers with a variety of opportunities to be creative in how they interact and reach out to customers.
I think there are a variety of ethical concerns regarding the Internet of Things. The biggest concern is that having such instant access to people’s privacy and being able to track their every move can open them up to being stalked by companies. As technology plays an increasing role in the lives of people, they lose their ability to be free thinking, uncensored and unwatched by others, much like in the novel “1984.” “There are broader ethical issues to consider. What are the areas wherein such devices would not be appropriate to use? How should the law deal with smart devices if an incorrect decision is acted on by someone? Who or what is responsible?”
I’m not sure about you, but this is a bit scary to me. We have so many rules and regulations already about things in the world we live in, do you think more needs to be developed for the Internet of Things?